RetailGuard is margin intelligence for independent retail, starting with Irish forecourts and convenience stores. We read the data their till already collects and turn it into the one thing they cannot see: exactly where they are losing money, and what to do about it.
Independent forecourts and convenience stores run on thin margins and old back-office systems. Their owners spend most of their time managing stock and pricing by hand. The tools they can afford (basic EPOS like CBE and Epos Now) record sales but do nothing for margin. The tools that do margin intelligence (enterprise platforms like Pricefx and RELEX) cost tens of thousands a year and are built for chains. Between those two sits a large, underserved middle: the independent owner who needs affordable, owner-facing margin intelligence. That gap is the opportunity.
A ranked list of every product priced below cost or target, each with the exact price to charge.
Photograph a delivery invoice, every line matched to the shop, cost rises and new products flagged.
Plain-English questions and barcode lookups answered in seconds, read only by design.
Top sellers, busiest times, and true supplier spend and margin in one view.
Stage today: a working product in a live single-store pilot, pre-revenue, read only. The owner still applies price changes in their own system; automated write-back is the next build.
The way in is a free margin scan, not a cold subscription pitch. The owner sees their own losses first, then converts to a plan.
| Plan | Price | For |
|---|---|---|
| Core | €49 / month | Single store, dashboard and fix list |
| Pro | €99 / month | Invoice scanner, ask your shop, supplier insights |
| Multi-site | €149 / month per site | Cross-shop benchmarking and rollup |
per symbol group at 200 stores on Core. One deal, not 200 sales.
illustrative annual run rate across five symbol groups.
gross margin. Costs are a small cloud bill and a few euro of scanning per shop.
Figures are illustrative, based on symbol-group store counts and list pricing, not booked revenue.
Per-till integrations are easy to copy. A cross-shop benchmark is not. Every store added makes the benchmark sharper, which makes the product more valuable to the next store, a network effect a single-till competitor cannot replicate. The symbol groups (GALA, BWG, Musgrave) are the distribution: one relationship reaches hundreds of stores at once. Over time the anonymised benchmark data itself becomes a second revenue line, the model proven by Skupos in the United States.
More stores, better benchmarks, stickier product.
Symbol groups sell hundreds of stores in one deal.
One-click repricing into the till makes switching away painful.
CBE, Epos Now. Cheap EPOS that records sales but offers no margin intelligence.
Pricefx, RELEX. Enterprise price optimisation at tens of thousands a year, built for chains.
Leafio, Skupos, GoFrugal. Validate the category; none own the affordable Irish independent.
Turns RetailGuard from a tool the owner reads into one they cannot run the shop without. The retention and pricing-power unlock.
Opens demand forecasting, basket analysis, and the cross-shop benchmarking that powers the data moat and the data revenue line.
A working product, a live pilot, and a channel that scales. Let us walk you through it.
Talk to us